SWOT Analysis of MRS- Strengths

Strengths of Maitland Repertory SocietyIn class exercise -
Week 10Sarah Snedden, Simone Beer, Thomas Russell & Lauren Hall
Monday 10-12pm tutorial – Melanie James

· MRS are an established organisation
· Have community support and is community minded
· Capabilities – acting talent
· Only established theatre organisation in area
· Healthy competition with G&S group – however MRS membership is low cost
· Permanent venue
· Great arts resource for area – committed to educating in acting, sound/light production, design etc.
· Knowledgeable teachers
· John Bell supports them – has assisted in training workshops
· Attract a good audience – life members
· Diverse membership – cater to different ages
· Good for community cultural awareness
· Affiliation with IGA, About Time Computer Solutions, Leisure Time Laundry, Farrow Wyatt Accounting & Maitland Arts Council
· Location – geographical centre, good public transport, not much traffic, easy to get a park, near train station
· Wide reach – only half an hour from most places
· Confidence building
· Aim to produce talent and shows to a professional standard
· PR – always aiming to improve
· IT – Website resource, easy to use, provides good information and provides sponsored links
· Communications – Mail-outs to members, posters, flyers
· Media coverage – Maitland Mercury spread
· Members – taught to be liaising with media
· Not for profit – as a strength, more likely to gain sponsorship because it’s a worthy cause
· Youth group shows are designed to travel
· Close to Hunter Valley wine country – tourism aspect
· Accreditations/Awards - Reamus – Tamworth Dramatic Society’s Drama Fest – won awards Best Actor etc.
· Scholarships to attend NIDA workshops