Class Activity

Lauren and I had to find 4 Golden Target Award plans to fit into Grunig's 4 models of public relations.

These 4 models are press agentry, public information, two-way asymmetric & two-way symmetric.

Press Agentry - Melanie explained that it should be hard to find a plan that fits this model because it deals with one-way propaganda, therefore we didn't find a plan for this category.

Public Information - Live in Canberra Campaign - this was suitable as it is a Government initiative to persuade skilled workers to move to the country's capital as there is a shortage of workers there. Their research was mainly finding out current opinions and how best to promote the city's image to appeal to their target audience.

Two-way Assymetric - Honeysuckle Community Relations and Communications Strategy 2005/2006 - this plan was two-way as it involved business stakeholders, it was unbalanced however as the main aim was to promote their image to the community not to develop a mutually beneficial relationship.

Two-way Symmetric - Cramer St Neighbourhood - Living in Harmony - this campaign was interesting as it dealt with racial indifference and community opinions in the neighbourhood of Darebin. Mutual understanding was a key focus of the plan, hence its relevance to this model.