'Insider Info' in Public Relations by James, M. (2006). Sydney
Chapter 11 Internal Communications In C. Tymson, P. Lazar, P and R. Lazar, (Eds.)The new Australian and New Zealand public relations manual
I think the key points to remember from this week's readings were...
The key points from the 'Insider Info' chapter are that the public relations industry has many varying positions and tasks that are required of a public relations officer. There are many industries that require the services of a public relations practitioner and this means they need to be skilled in many areas. This chapter gave readers an insight into the practical aspects of the industry and how to give yourself the best opportunity for securing a job in the industry.
The 'Internal Relations' chapter from Tymson and Lazar explained how communication with employees is a two way process, which is best utilised to encourage staff to behave in a certain way and to increase their understanding of the organisation. This works best when a strategy is developed to best suit the business.
The readings made me think more about public relations theory/practice in that
The 'Insider Info' reading made me think about how that although a university degree is an important stepping stone, on the job training and experience is just as important, and this is something that seems to be vital for any student's CV.
About Me
- Sarah Snedden
- I am a third year communication student who is studying both journalism and public relations. This blog is a great learning tool to help me to explore some of the key issues that modern journalists face.
1 comment:
I thought the insiders info to PR was very interesting too. I noticed there were many industriues that PR practices can be applied to. And this is encouraging because it allows PR practitioners to apply themselves in an industry that really interets and appeals to them.
Also, i think on the job training is ver important. A uni degree will only give us the foundation to enter the work force.
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