'Oral Presentations' by S. Drew
'Speaking as Part of a Group' from Presentation Skills for Students
I think the key points to remember from this week's readings were...
The key points from the 'Media Relations' in the Public Relations Theory and Practice is that public relations practitioners not only need to develop professional relationships with key people in the media industry, but it is also important to understand how the media industry functions. Particularly knowing when the deadlines are and appropriate styles for the various print, radio and television media industries, so that you give your story the best chance to be run. The media is one of the most effective ways of reaching your target audience, being that there are many very specific media outlets, which allows for effective targeting of a specific audience.
The key message of the 'Oral presentations' reading is that employers desire potential public relations officers with good verbal skills. They may need to use these skills to pitch a campaign or simply to communicate with their peers, whatever the case excellent verbal communication is essential. The reading also gave tips how how to avoid being overcome by nerves, as well as how to utilize your skills to make for a persuasive and effective presentation.
The 'Speaking as part of a group' reading key message was that although it can be difficult to work as part of a group, group work has many benefits. These benefits included sharing the stress and workload, can utilise the different individual strengths, variety and improve your teamwork skills. The reading also addressed how to manage group presentations, balancing individual needs and skills with the task to be completed.
The readings made me think more about public relations theory/practice in that
The 'media relations' reading made me think more about public relations practice because it addresses how important it is for public relations officers to cultivate professional relationships with the media, as these relationships can get help to generate very useful messages that effectively reach the target publics.
Also having had my presentation this week, the readings on presentations made me realise that these presentations and debates are preparing me for the workforce. As group work, presenting and strong verbal skills are things that employers look for, and improving these skills now will only be of benefit later.
2 comments:
Dear Sarah,
Firstly, thanks for your kind comment on my blog.
I think your blog is tops! I particularly agree with the point that it is important to not only develop relationships with key people in the industry but also gain an understanding of how the media function. I didn't really take this into account until our tutorial on monday. I think we should suggest a class trip to the news factory to Melanie next week haha.
Your blog has also given me an insight into the importance of verbal skills in the PR industry as opposed to just writing skills (which are reflected on almost every week in our readings). I think you also make a good point about the positives of teamwork. It seems in the PR field that practitioners are almost always working as part of a larger group.
Great work!
I like your point about being aware of media deadlines Sarah. As Melanie explained in class last week, it is important to know that, for example, if you want to get material published in a quarterly publication you need to have it to them almost 6 months in advance! I never realised this before, but it is really helpful to know.
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